Coffee is one of the most popular commodities in the world. Furthermore, it is the second most traded commodity in the world therefore it is important to pay attention to the connection between globalisation and coffee industry in the country where coffee plays one of the most important roles. The global coffee industry has changed because of globalisation. Companies such as Starbucks and Seattle’s Best have huge sales and globalisation helps them to do it. However, not everyone benefits from it. As it can be seen, small coffee farmers lost their profits and can hardly feed their families. Columbia lost most of its export industry as multinational corporations sale the cheapest beans they can find. And Columbia has felt it more than many other countries.
In the 1970s, coffee industry was one of the most profitable spheres in the economy of this country and accounted for 50% of its legal exports. However, during the 1990s as many shops were opened up throughout the industrialized world, Columbia’s coffee industry became less profitable. Globalisation is one of the most significant factors of disappearing of the Columbian coffee industry which led to unemployment among small farmers, even those who survived in this competition with the multinational companies do not have the same standards of living which they had before. By 1995, legal exports made from coffee industry reduced from 50 to 7%. Thousands of farmers fled the country and others started to grow coca and opium. Many strikes still take place in Columbia because of the fact that small farmers still have not been offered fair conditions. It means that they still do not have opportunity to earn enough from coffee in order to feed their families because of multinationals and their access to world market. Globalisation allowed multinational companies to have greater access to the world market which led to destroying of Columbia’s coffee industry and made thousand of small farmers in Columbia unable to sent their children to schools and give them food on a regular basis.