Brazil has been given the opportunity not only to host the World Cup later this Year but the Olympics in Rio de Janeiro for 2016. This is in many ways is to promote Brazil as a dynamic, vibrant and rapidly developing Country. However the Government contributions to the World Cup have made many Brazilians angry especially when inequality and a lack of social mobility are apparent in Brazil. At a time when Brazilians are unhappy with public services and transport infrastructure, this has meant that some have taken to the streets of Rio de Janeiro, Sao Paulo and other major Brazilian cities to protest about the amount of money being invested into the World Cup.
Brazil is now the sixth biggest economy in the world and is one of the upcoming economic powers but it still has deep rooted inequality. The favelas (slums) are a prominent example of how sections of Brazilian society do not have access to adequate living conditions. Yet with the government spending a large chunk of taxes on the sporting events and with the public not seeing any benefits to public service infrastructure, has meant that protest after protest has happened. Not only are there protests, there has been a spate of riots and violence showing the true extent of anger and resentment towards public money going towards the World Cup.
The police also have shown a zero-tolerance, authoritarian stance towards World Cup Protests in many ways to stop International Speculators from questioning the safety of tourists who are coming to watch the World Cup and Olympic Games. The non-reluctant violence used by the police in order to stop protests has been criticized by International Spectators is well. The problem is that with these events Governments are more interested in presenting an International Image rather than incorporating locals into Sporting Events. Wherever this is through hosting a Games that benefits the sponsors (London 2012 Olympics), introducing beggar bans onto the Streets (Glasgow Commonwealth Games 2014) or using violence and discrimination by the State (World Cup and Rio de Janeiro 2016).
There is also exclusion of certain groups in Brazil from being involved with society in General. In Sao Paulo, a group called the rolezinhos which are consisted of young people from working class areas who have descended on shopping malls. In much way this can be seen as protest against inequality. These organized descents turned violent with police spraying tear gas and firing plastic bullets at these groups. These shopping malls are now turning away any darkish skinned children and young people from entering malls as these groups are seen to represent poverty, violence and crime. This leads to people not only being discriminated by their social class but by their race.
With the importance of these Sporting Events in attracting tourism and investment, it has come apparent that States, regional and local Government will take actions to stop spectators and officials from seeing poverty in these areas. Especially with Brazil, there is a sense that Brazilians interests are being ignored to please the International Community. It seems that Sporting Events now are a corporate sponsored, elitist, globalized event rather than one that benefits the most important stakeholders- the local people.