Who run the World?

The “inspire me” part of this blog suggested the following:

Take a line from a song that you love or connect with. Now forget the song, and turn that line into the title or inspiration for your post.

So here it is.

Who Run The World?  

Well I’ll tell you one thing, it’s not Beyonce (…yet.) So who run this motha-? Not Girls either, apparently.Today’s article from The Economist speaks of how there is still gender inequality in the Global Political Economy: this meaning, of course, that the male influence is still more dominant in offices, and in the International Divisions of Labour (IDL).

Isabella Bakker speaks of this gendered nature of IDL, where there are still an alarming number of women who turn to domestic work, or worse, sex tourism, as a last resort for an option of employment. This is however, when we speak of the worst-case scenario.



Over the years, we have slowly but surely seen a movement away from the typical stereotyping of women through the change of portrayal of women in media. Advertisements such as the Goldieblox advert which went viral, showing how little girls don’t just like ‘pink toys and barbies’, to the simple yet impacting Shampoo advert that portrayed how a man and woman in the same position, employed in the same job, are differently labelled. So yes, things have improved, but there is yet much work to be done.

The gender issue is one of the more intricate and delicate issues in IPE, as it is not the division in class or division in production, but instead the division between a man and woman, that creates an unexpected and still highly undermined barrier to Globalisation.

Who are the winners and losers? Well in all honesty, if the importance of gender equality in the workforce is not considered a serious issue then we are all losers. How? If we are to make full use of the available labour force and enhance Globalisation, then individuals must purely be assessed and recruited based on their skills, experience and knowledge in the field in question, irrespective of their race, culture, ethnicity, and gender.  


Believe me, if these gender issues weren’t still around, then Beyonce wouldn’t still be singing
  “Boy I know you love it
How we’re smart enough to make these millions
Strong enough to bear the children
Then get back to business
See, you better not play me”

So to end, again in the words of Beyonce: Who are we? What we run? The world. Now, ever wonder why she didn’t call it an EQUAL,GLOBALISED world? 

Some food for thought there.

Veera Lamichhane


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